small samples are gradually明歌 tearing off the attribute label弟在s

Samples and experiential clothi服黃ng not only have skyrocketed 購鐵online, but offline store輛什s have also found that more and mo子地re beauty products have joined t算我his race.

Generally speaking, the official chann請遠els of the brand do not directly sell 內國small samples. Purchasing 學信formal clothing and giving 報紅away small samples for free are only見區 used as marketing and promotio用資nal means for beauty 子師brands, and a large number of sm森舊all samples are therefore c視議learly labeled as "not for黑關 sale". However, facing cosmet校綠ics that are often hundred吃金s or thousands of times, small samples 外懂or experiential outfits can undoubte年慢dly reduce consumers' 什算trial and error costs. As a re喝話sult, this "small bus票關iness" has always been hig物西hly regarded.

Nowadays, small samp拍木les are gradually tear劇海ing off the attribute labels日開 of "free" and "not 信呢for sale", and more and more 購來brands are actively selling small sa行為mples.

In terms of marketing, most brands a水子lso offer formal "rep店空urchase coupons" to att玩鐵ract consumers to re些兵purchase when selling expe區看riential clothing online.

If online is the world of internat笑畫ional brands, then of到海fline, domestic beauty product事玩s are using small-scale experiential cl路讀othing to impress young people and lev人筆erage the market.

Overall, the unit pr銀靜ice of small-sized products is相南 relatively low, mostl日頻y below 50 yuan, with the price rang店著e of 10-30 yuan being 要雜the most common. Cust票章omized products are a way for channe河錢l merchants to use their 服民store advantages and centr女湖alized procurement advantage站公s to lower prices for the brand, and in近術 fact, they are also aimed at pr科森omoting sales. Several現吧 brand owners and indivi場南duals related to physical 化那retail channels have sta動森ted that the new retail channels ar東筆e now very popular with cosmetic exper房是ience clothing and smaller size黑睡 products. That is to 行好say, beauty brands have become accu黃樹stomed to reducing capacity and s房現elling in smaller specifications a呢美nd lower unit prices through offl城習ine channels.

Attracting new and promoting sma個車ll products, creating great business op遠自portunities.In fact, the popularity of exper說計iential clothing is clos分遠ely related to changes in consumer t暗雜rends.

The current second th做紙row essence is very simi女問lar to the sales mode o姐道f Meiji facial mask in th拿什ose days. Consumers can choose produc雜村ts of different brands and differe放校nt effects and combine them fre可購ely. Other products such用紙 as 30g facial cleanse朋自r and 50g water emulsi懂黑on also follow a similar lo湖森gic, reducing capacity and keepi快城ng the unit price per c讀行ustomer down, providing consum歌他ers with more choices, 河劇which will also become a拍來 trend.

The emergence of small-si劇錢zed products is actually a co用讀mmon choice between channels and bran愛遠ds. Channel merchant務中s are based on their perception of 訊得the purchasing power of incoming cu北習stomers, while brands are bas白麗ed on their understanding of the qualit子鐘y of their own products. By reducing年制 specifications, lowering p熱村rices, attracting consumers to try out 熱兒new products, achieving sales, and 年光then forming a transforma窗慢tion of secondary repurchase, this 知謝is a path that has been proven effe雪體ctive.

In the final analysi動動s, consumers are more cau西音tious, their consumption d拿體ecisions are more rational, and 森金the way of experiencing before c風民onsuming is becoming increasing行作ly popular. Whether brands use sampl鄉作e marketing or directly launch sm銀男all size products, t火花hey are all aimed at reducing consumer少下s' trial and error costs and stim河長ulating more consumption potential. Whe做妹ther it's a one-time sale o件關r a second repurchase dep秒跳ends on the strength of訊得 the product.