A mouthwash product made in 行報China

With the development of the e-c友到ommerce market in Southeast Asia湖雜, more and more Chinese merchants are數月 attempting to explore t鐘件he golden path in South著月east Asia. In March 2022, MeToo mouthwa拍很sh was officially launch鐘能ed in TikTok, Indonesia吧時. In just three months, it achieve綠就d 2 million sales in all online 東知channels, ranking first in mout兵會hwash sales. A mouthwash produc事妹t made by Chinese people 土她has become popular in the Indonesian ma答雜rket. In the 15 months since its laun弟東ch, MeToo mouthwash has maintai紙匠ned a leading sales position in TikTo女湖k.

Indonesian people have a stron章什g awareness of oral ca慢的re, so the category of 拍文mouthwash has a great presenc中劇e in Indonesia. Among筆看 Indonesia's nearly 280 milli輛計on people, 87% of them 區西believe in Islam and i上他ts religious culture. 木訊They attach great importance 北化to their own cleanliness, in水睡cluding their oral ca校木vity. Therefore, various products, like如好 beverages, are scattered i醫美n supermarkets, mom and pop store可對s, and highway convenien服來ce stores. As a "nation草術al necessity," few brands inno綠多vate their products from the bott上技om up.

Indonesian consumers湖間 were surprised to find that 媽長MeToo mouthwash is different from 她作traditional flavors (spicy, alcohol銀湖ic, and single flavored城工). The newly emerged mout黃農hwash has a refreshing feeling, con能弟taining various sweet ingredients 輛站such as white peach 什舊and lemon, and even the exhaled gas那師 has a sweet and fragrant taste, ope放答ning up a new taste bud for花家 mouthwash and promoting the 著影health concept of "probio音車tics". The novel experience is兒他 deeply welcomed by Indo謝多nesian people, Since then, the door嗎白 to a new world has been opened.

Explore new consumer opportunities in 藍一the Indonesian market

MeToo conducted research and obs農雪erved a comparison of the So窗分uth American and Southeast Asian兵討 markets before going overseas. Tikt國下ok's development m對金omentum in Southeast Asia 物書is rapid, and Indonesia is one of Tikt錯黑ok's largest overseas positions購笑. MeToo learned that mouthwash is hi子廠ghly popular among Indonesi的村an consumers and noted tha文商t it is a daily fast-moving co懂老nsumer product for Indonesians, current影小ly dominated by Li Shi要東delin and local Indo器區nesian brands.

In this situation, after observ間問ation, it was found that人錢 traditional brands in the market di機北d not have a gap in marketing on大懂 social media, which to s月身ome extent provides opportuni明多ties for the development of MeT報著oo. At the same time, MeToo用也 is committed to researching the ca關弟tegory of mouthwash, upgrading its 術關shortcomings compared t時問o traditional mouthw跳我ashes and proposing a紙白 new concept of mouth子大wash product "probiotic mouthwash&那體quot;, which precisely ca道購ters to the pain point of Indone吃錯sian people's strong awareness 照紅of oral care.

The pricing of MeToo mouthwa靜亮sh products is 30% hi是相gher than that of the big br媽來and Li Shidelin, and the高一 product pricing is mainly a年都imed at young Indonesian users廠要, targeting the user group w科動ith higher consumption ability低雨. Although Indonesia&#如懂39;s GDP is lower than that 討妹of China, it still attaches great i月計mportance to oral care consumption. In 劇術the early stages of its launch場亮, TikTok sales skyrocketed, and MeT章海oo's mouthwash products have 計北greatly explored huge market 拿拍potential. 

Create new channels for online 購醫popularity and offline traffic

On the basis of building brand awaren關年ess with TikTok, leverage cooperation 車是with offline distrib舞在utors in Indonesia. Increase化拍 investment in brand and chan多民nel platforms, invite Indonesia's m坐樂ost famous female celebrity Aman路又da as brand ambassador to participat笑銀e in TikTok's Got Talent Cha大如llenge, and within a few days海還, exceed 20 billion views, setti聽喝ng a record for the entire Southe黑裡ast Asia.

Combining offline channels and l錢長aying out offline product sale藍我s channels, MeToo mouthwa志作sh is placed alongside internati去輛onal brands such as Li Shidelin and綠信 Total Care. Offline attent煙這ion is paid to the design of th術討e entire product, in唱秒cluding packaging materials, 睡風design, and color, which hel畫高ps users better distin城船guish and compare. By combining online 筆校marketing potential with offl樂舞ine channels, a stable growth rate has東來 been achieved. And this "online個站 offline" linkage 爸遠model is being replica視嗎ted to the Philippines, Thailand,暗湖 Vietnam, and even more Southeast 冷腦Asian countries.

epilogue

At present, MeToo has achi現們eved good results in Indonesi開關a and the Philippines. MeToo白大9;s growth story has inspired t飛就he hearts of thousands of Chi會一nese merchants. The suc頻體cess of MeToo's brand 花睡exploration is mainly due t文請o MeToo's sharp vision and ability線鐵 to seize market opportunit化吃ies. At the same time, its rise兵木 has provided many r玩技eference significance for老麗 Chinese merchants expor民音ting to Southeast Asia.