Further Upgrade of Oral Care Needs

With the increasing attention快朋 of consumers to health 老去and beauty, the awareness of ora說請l care among the whole popul來一ation has significantly incr風麗eased, and the demand for 上舊oral care has become服化 more segmented, and the demand f藍聽or maintenance has further u雨中pgraded.

The improvement of oral care awarenes光兒s has also driven the populariza短話tion of professional care products. I們用n addition to electric toothbru計訊shes, dental impactors are entering the銀劇 vision of more consumers車站.

The Concept of Differen見熱tiation and Scenario-based吃得 Marketing

The new generation likes to taste new高作 things in oral consump還那tion, and has a high accept爸你ance of emerging categories and p看吧roducts. Fine oral care p花車roducts, such as ora現飛l spray, electric toothbrush, tooth flu地服sher, mouthwash, tooth paste, d這術ental floss, have grown ra什謝pidly.

In the past, the old brands in the oral票農 care industry emphasized household c很樂onsumption scenarios, with standardi長明zed product packaging, mainly in the f費些orm of tubes and bottles, with larg作街e specifications that appeared monotono舊廠us and tedious.

But with the upgrading 習看of the demand of the ne男白w generation of cons朋土umers, new brands also attach grea間房ter importance to personal 他們consumption scenario資相 marketing, constantly introducing文畫 portable and personalized packaging 低媽such as bags, cans, bars,做光 and jelly cups; The p哥吃roduct breaks the con話上ventional paste form and develop爸近s into powder, block, mouss我兵e, bubble, capsule, spray and other fo紅業rms.

Brands also constantly inn對音ovate in their products, usi的文ng more innovative forms to attract con就國sumers to try new purchases and cultiv黃長ate new consumption habits是在.

consumers who overlap with th下刀e "ingredient party" in書近 beauty and skincare have migrated to o頻工ral care, still retaining 低件the consumption habit of efficacy f務飛irst and scientific care.

In order to meet the trend of s司路ynthetic differentiation, the bran也裡d focuses on adding conceptual ingred動風ients such as probiotics, 數高amino acids, and enzymes to its p慢見roducts.

A variety of oral care pr說腦oducts have been pushed to the fo兒男refront, with lower cons技電umption barriers for these fast-m金亮oving consumer goods. Users水動 have a strong desire to taste員學 new products, and pay attenti做高on to personalized and port工錯able small packaging, expa紙動nding personal usage司信 scenarios, increasing consumption 我姐and repurchase rates, and accel商農erating market development.